Full disclosure: I’m not an expert. I’m learning. And I’m sharing what I’m learning. Let’s learn together, shall we? Please share in the comments any posts you’ve written on the topic. Or any great articles by others you’ve found helpful.
Yes, I’m behind the times. I’m just now learning Pinterest.
I created a Pinterest account last month on the advice of another blogger. I really had no idea what I was doing! Creating the account and adding pins was intuitive, but that’s where I stopped. That was about all I could figure out.
Note: Pins are the things you “pin” or post to Pinterest. A pin can be a picture of a dress or couch you like. You can pin an article so you can come back later to read it or share with others. Recipes are pinned. A pin can be just about anything you find on the web
I needed help. I started asking questions. By asking questions in a few Facebook groups I learned I could not have Word Press automatically pin blog articles to my boards the same way it posts to Twitter and Facebook. I would have to manually pin my blog post when I published a new article. Or I could use something called Tailwind. (I’m not there yet. When I figure that out, I’ll share.)
I also learned many of the folks who used Pinterest use a whole different vocabulary, one I’m still learning.
So, here’s the deal: I’m new to Pinterest. I’m not an expert. But I’m going to share a few things I have learned.
So what is Pinterest anyway?
“Pinterest is not social media. It’s a search engine.” This is what I keep reading.
From what I’ve learned, Pinterest is a tool people use to find articles and ideas they are interested in. It allows you to save and share ideas.
So if you’re planning a January wedding, for example, you can search for “Winter Wedding” and you will find ideas for dresses, decor, favors, and the like. You create a Board and Pin, or post, the ideas you like onto your Wedding Board. You can come back anytime and add to the ideas you’ve saved or share them with your mom.
People looking for Healing after Child Loss might search Pinterest for that phrase or Grief, Healing in Grief, Child Loss, Christian Grief, or a ton of other Key Words. I’ve had people find my blog through Pinterest searches. Other bloggers have gained hundreds or thousands of followers through Pinterest.
It’s like Google except Pinterest allows you to save and organize the articles, memes, ideas you liked. So you can go back and find them later.
Pinterest Basics for Bloggers by Kathleen, a novice
1. Create an account for your public blogs, books, etc. your public persona.
Use one Pinterest account for your blog and a separate one for you personal stuff. It’s cleaner. And people who want to follow your blog don’t want to see the living room designs you’re considering, unless you’re all about home design on your blog.
2. Use your name. Yes your name.
People like to know who they are following. You can add a subtitle or the title of your blog, but start with your name. Like this: Kathleen B. Duncan | Writer, Speaker, Mom. You could use something like my friend who writes about parenting and homeschooling: Kay @ Cultivate My Heart. You get the idea.
3. Complete your profile.
Be sure to add a description using words people might be searching for. Key Words. For SEO.
Note: SEO stands for Search Engine Optimization. You’ll hear experts speak of Optimizing posts, pins, and your blog articles for search engines like Google and Pinterest. It means use words that people might search for. My blog started because of grief over child loss. I not an expert on blogging. I write often about my Christian faith, recovery, Bible study, and travel. Each of the bold words are Key Words that others who found my blog were searching for when they stumbled across my blog. I use these words as TAGS for my posts. I also use them in the descriptions for my pins. You might use fashion, homeschool, prayer, easy chicken recipes, or other Key Words in your pin descriptions.
4. Add a picture. Of YOU.
People like to see you, not your logo, on Pinterest. It doesn’t need to be a professional shot. A selfie edited to size works.
5. Create Boards
Boards are a way to categorize your pins. Kind of like file folders. You may have a Board for your blogs, one for memes, and one for blog posts by others you like. You can create as many boards as you want. You Pin ideas no articles to Boards.
Let’s talk more about Boards.
I’ve learned a bunch about boards this weeks. Adding boards to your profile is easy. Deciding on which boards to add…not so easy. The good news is that you can always add, edit, or delete board.
I created boards for my blogs posts, my poetry, my thoughts on grief, and my gratitude blogs.
I also added boards for Food, Cycling & Travel, Parenting, Book Reviews, and other topics.
These boards will have ideas and articles by other people in addition to my blog posts on these topics. I added a Meme board where I’ll post memes I create and memes I like.
I have one board titles Faith Blogs by Others.
So, some of my boards are exclusively my writing and creations. Some are exclusively posts by others. Some are a combination.
If you click on, or open, one of your boards, you’ll see at the top a pencil icon. That’s how you edit your board. It’s that’s simple! (This is also where you go if you ever want to delete a board.)
Add a description of the board using Key Words – words some might search for to find your boards. Don’t get too wordy. The first sentence should be clean, but a complete sentence describing what the board is about. Then add a few more key words or phrases if needed.
You will see a place to Add Board Cover. I wanted to add a Board Cover for each board. I discovered it’s fairly easy to do and makes my Pinterest look neat and organized!
Here is a picture of my profile and a few boards.
Making Board Covers
I’m going through the free Pinterest course offered by Amber Temerity and the first day she talked about descriptions on you Pinterest boards. As I was updating descriptions I noticed a place for “Board Cover”. I went back into Canva and created one using the same picture I’ve used for my Facebook header and on my blog header.
Read my post about Branding. It talks about choosing colors, graphics, etc, for your brand. I wanted my Pinterest Board Covers to match my brand.
Here are the steps I took:
1. Create the meme using Canva App. All free. I simply uploaded the Free picture from Pexels.com to the Canva App. I picked a font I liked and changed to text to a color that matched the picture. I added the title of the first board.
2. Download/save the photo.
Be sure to save each photo before going back to edit it for the next Board Cover.
3. Edit the Canva Graphic for the next Board.
Simply tap on the text, change it to fit the next Board, and save this new photo.
4. Repeat this for every board by simply editing the Canva design, adding each board’S title.
5. Upload the appropriate photo to each Pinterest board
This really is simple. You just Pin the appropriate photo to its Board. That’s it!
6. Edit pinned photos in Pinterest.
Open one of your Boards. Click on the new photo/graphic/meme.
At the top you’ll see the pencil/edit icon.
Edit the photo. Add a description. Be sure to add your website or blog link to your graphic.
7. Make the graphic your Board Cover.
Open the Board and click on the pencil/edit icon.
You’ll see a circle with a + in it with words “Add Cover” or something like that.
Click that then choose the graphic you’ve pinned.
Save the Board
8. Repeat for each Board.
You now have Board Covers on your Pinterest Profile! Congratulations!!